Suir Engineering
Content, Consultancy, Training
Suir Engineering is a leading provider of mechanical, electrical and instrumentation engineering solutions across the world. The sectors they work with include Pharmaceutical, Medical and Healthcare and Energy and Utilities.
Client Objectives
Rank higher
Being top of the Google search results means higher lead generation, increased brand awareness and reduced ad spend.
Grow brand visibility
The more visible your brand is the greater chance you have of reaching potential customers.
Up skill the team
Improving a teams skill set by outsourcing to a digital marketing specialist can boost growth and help to scale a company.
Our Solution
Content
Storyboarding
After speaking with the Suir Engineering team, they felt they wanted a marketing asset giving more information about their apprenticeship program. To tell this story, we felt a high-quality video was needed. We brainstormed some of the best video styles that would encapsulate their message. Then we storyboarded with the team to plan out an upcoming shoot and the messaging we wanted this content piece to get across.
Video Marketing
We did numerous sit-down interviews on the day of the shoot with lots of people from the team while getting B roll and other types of shots we felt would reflect the Suir engineering team well. Post-production, our team worked back and forth to ensure our edits, animations and the finished product would be something everyone could be proud of.
Consultancy
Digitalisation
The goal of our work with Suir Engineering was centred around how we could digitise their firm. This included everything from how their brand appeared or was perceived online, how they could raise awareness within the markets they were targeting and how they could open themselves up to new business opportunities through new marketing strategies across different digital channels.
Strategy & Implementation
It was important to agree on a strategy, have a tailored plan across the different channels they wanted to target and assign a person responsible internally to carry it out. But most importantly, to set out budgets, timelines and expectations around performance so the team could manage different challenges once they started the plan we had set out for them.
Training
Upskill
The team within Suir Engineering felt there were areas within the digital suite that they could improve their understanding on. This included everything within the core areas of: how is their business getting eyeballs online (and what they can do to improve it) as well as how their branding and content can better reflect the quality work they do with clients every day with the core goal of this generating new business opportunities.
Knowledge Transfer
Given these goals we had a set training plan, virtually through zoom and with our own content. This covered both paid and organic search as well as the opportunities they have when it comes to paid social. We brought them through the steps on analysing certain data trends, the lessons to take from competitors in their market as well as how to conduct their own digital health check moving forward.
Amanda Moore
Marketing Coordinator
We would highly recommend Evolve Marketing. They were a pleasure to deal with and really know their stuff about all things digital marketing. Evolve were very involved in the process and checked in regularly to make sure we were on track with all agreed projects, plans and deadlines.
Amanda Moore
Marketing Coordinator
We would highly recommend Evolve Marketing. They were a pleasure to deal with and really know their stuff about all things digital marketing. Evolve were very involved in the process and checked in regularly to make sure we were on track with all agreed projects, plans and deadlines.