O'Reilly Doherty
SEO, PPC, Landing Pages
O’Reilly Doherty & Co Solicitors are a general practice firm who have been active for 40+ years. They offer a range of legal services including Personal Injury, Conveyancing, Wills and General Litigation.
Client Objectives
Increase profitability
One of the most common marketing goals which your marketing efforts should aim towards.
Rank on Google
Aiming to be as near to the top of the Google search results is every company's goal regardless of their industry.
Create new website
A website is one of the most important digital marketing channels to increase traffic and new clients.
Our Solution
SEO
Audit & Foundations
O’Reilly Doherty had no foundations in place when we started working on their SEO with them. We made a new sitemap and redesigned their website to improve the overall user experience. This increased their site speed and allowed us to better present their practice areas. Building the website from scratch allowed us to start with no technical errors and align with practices Google wanted us to implement.
Implementation
Once we had our foundations in a solid place, we moved into our content plan and backlink acquisition campaign. We tied our backlinks to specific sites that had high DA and topical authority. This targeted consistent work on these keywords put the firm in a much stronger position so the firm could better compete for the high-intent queries related to their areas that will result in new leads.
The results
PPC
High Valued Clients
Whenever a firm wants to see an immediate increase in a particular practice area, PPC Marketing is your best route. This was our plan with O’Reilly Doherty Solicitors as we wanted the firm to have a completely new source of business opportunities. This would stop the waiting game on new referrals as previously there had been an over reliance on referrals and the inconsistent nature of it.
PPC marketing
Our approach was multi-channel with the aim to meet high intent searches while also raising awareness through campaigns that were top of the funnel. This had the added benefit of acquiring clients that were completely new and couldn’t be directly attributed to our search campaign. Through years of management, we have managed this campaign to generate a huge ROI with the average new client value being substantial.
The results
Landing Pages
Separate Domain
The service we were targeting growth for O’Reilly Doherty required separation from their main brand. This was to convey a clear sense of the specialisation and topical authority in the area. With that in mind, we built out a new funnel under a different domain, with different branding guidelines and tones to ensure that our message spoke directly to the people we wanted to get in front of online, converting people at a high enough rate. With this in mind, we designed a new landing page specific to the service area we were targeting on our own third party software.
Extensive Research
We did a lot of research on the discovery process of the type of clients we were looking to generate. These were people who took on a huge amount of research themselves before making a decision, clear specialisation and expertise is valued over price. So our landing pages and A/B tests reflected that, which caused consistent improvements in our campaign.
The results
Ronan Doherty Owner
Tadhg and the rest of the team in Evolve Marketing redesigned and manage my website and I am delighted with the outcome. They are very professional and always prompt in responding to any queries. The website and work they did provided very quick returns in terms of new clients and business. I would not hesitate to recommend them to anybody looking to improve their digital marketing.
Ronan Doherty Owner
Tadhg and the rest of the team in Evolve Marketing redesigned and manage my website and I am delighted with the outcome. They are very professional and always prompt in responding to any queries. The website and work they did provided very quick returns in terms of new clients and business. I would not hesitate to recommend them to anybody looking to improve their digital marketing.